The impact of Nation Brand on Physical Store Performance and Survival in Host Country Market—The Mediation of Entry Timing
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === With the trend of internationalization, the popularity of information, the quality of information dissemination, and the rise of various media, the national brand of the home country can be quickly conveyed to consumers and become one of the key factors affectin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ep782m |