Determinant Factors of Purchase Intention of Coffee Shop (EXCELSO) Using Mobile Coupon in Indonesia
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === Smartphone user in the world is increasing year by year. In Indonesia, more than 83.7 million people are using smartphone and internet. The increasing of internet users in Indonesia will be a good idea for a marketer to make a new marketing tool. One of them is...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hutduh |