The effect of social distance on purchase intention in the media richness of chatbot
碩士 === 國立臺灣科技大學 === 資訊管理系 === 107 === In the recent year, with the rapid development of chatbots, chat commerce becomes a new trend in e-commerce. More and more enterprises or retailers would like to develop a chatbot which can communicate with their customers. Nowadays, the number of using messagin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5x97tb |