The Business Strategy of Post-Transformation from Professional Manufacturing into a Brand - A Case Study of 『B』Co., Ltd.
碩士 === 國立臺灣科技大學 === 管理研究所 === 107 === Traditional manufacturers adopt OEM/ODM as their operation mode, which is mainly characterized by its low cost and flexible manufacturing capability. The bedding brand thoroughfare company, BL Group Company, is a professional OEM manufacturer engaged in garment,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c2vx3q |