The Influence Of Advertising Endorser On Purchasing decision
碩士 === 國立臺灣科技大學 === 設計系 === 107 === The preset study investigates the influence of endorsers on purchasing decision, proposing that “3B” endorsers (beauty, children, and animals) and product prices (low and high) influence consumers’ perception of product advertisement, enticing consumers to purchas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85mdnf |