A STUDY TO ANALYSIS THE PREFERENCE IN CONSUMER CHOICE FOR WATCHING TELEVISION CHANNEL IN TAMILNADU, INDIA
碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === The innovation in the television industry has led to various kind of viewers having access to different kind of television channels through various sources (internet, pay TV, DTH, cable TV, Apps). There is a rise of on-demand content which challenges the tradi...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3q222j |