A Study of Marketing Strategy for Low-Cost Carrier: The Case of Vietjet Air in Vietnam

碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 107 === Aviation has always been considered as one of the top priority section of the Vietnamese government in the country's economic development strategy. With a fast-growing economy and young population starting to travel more, Vietnam is expected to become...

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Bibliographic Details
Main Authors: Ha Thi Thu, 何氏秋
Other Authors: Lee, Po-Chih
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/uun92s