A Study of Marketing Strategy for Low-Cost Carrier: The Case of Vietjet Air in Vietnam
碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 107 === Aviation has always been considered as one of the top priority section of the Vietnamese government in the country's economic development strategy. With a fast-growing economy and young population starting to travel more, Vietnam is expected to become...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/uun92s |