An Investigation of Integrated Marketing Communications of West Lake Resortopia
碩士 === 國立聯合大學 === 客家語言與傳播研究所 === 106 === This study explores the main stall activities of the West Lake Resortopia over the years, including the May Snow Tung Blossom Festival, and explores the integrated marketing communications as a review of the overall literature. Through participation observati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vh69k9 |