A Study on the Relationships among Product Perception, Perceived Price and Purchase Intention of Cultural and Creative Products
碩士 === 僑光科技大學 === 企業管理研究所在職專班 === 107 === Due to the development of Taiwan’s cultural and creative industries in recent years, consumer behavior research related to cultural and creative commodities has become an important topic. Therefore, this article explores the correlation among perception of c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c424f |