A Study of the Influence of Service Quality on Repurchase Intention— Corporate Image as a Moderating Variable
碩士 === 亞東技術學院 === 行銷與流通管理碩士班 === 107 === This study explores the impact of service quality on repurchase intentions and the disruptive effect of corporate image on the relationship between the two. In order to achieve the objectives, the sample sizes was 203 questionnaires were collected. The effect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6x8zh2 |