Brand Development Strategy and Brand Value: An Empirical Investigation of Top 100 Brands in China
碩士 === 中國文化大學 === 國際企業管理學系 === 107 === In todays highly competitive market, companies are often adopting various brand development strategies to consolidate their strengths and create better organizational performance in order to create higher brand values. In many brand strategy thinking, customer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73z5q4 |