The Moderating Effect of Relationship Length on the Relationship between Brand Commitment and Word-of-Mouth
博士 === 中國文化大學 === 國際企業管理學系 === 107 === In the field of marketing,consumer consumptions have moved from manufactured products to services, and service industry has grown into high ratio of the world’s GDP. Therefore, the importance of word-of-mouth on enterprises’ competitive advantage increases....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ydhf3n |