A Study of Performance Analysis on Travel Agency Social Media Facebook Video Marketing Campaign
博士 === 中國文化大學 === 國際企業管理學系 === 107 === Facebook is the most popular social media and widely used in hospitality and tour-ism industry. This study aims to develop a performance evaluation on Facebook (FB) video marketing campaigns for travel agencies and select 135 FB video marketing campaigns (decis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h7r2b2 |