The Affect of Brand Image on Consumer Purchase Intention in Car Industry：The Case of Cross-Strait Consumer
碩士 === 中國文化大學 === 國際貿易學系 === 107 === The purpose of this study is to explore the effect of brand image to consumer pur-chase intention in car industry. We administered surveys via the questionnaire to collect data from the southeast coastal, central and south of the mainland of China and Taiwan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a2cuw8 |