How to Create an Effective Overlay Ad? Effects of Arousal and Subtitles of YouTube Video on Advertising Avoidance Behavior
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 107 === Lately, rapid developments on the Internet have brought about numerous transformations, particularly in advertising. Online advertising is divided into many subcategories including banner ads, pop-up ads and keyword advertising. Online advertising can be pla...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4gestm |