Is Non-Speaking Better than Speaking? The Advertising Effect of Spokes-Characters
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 107 === When companies come to choose endorsements for brand or product, some of them tend to use animated character spokespersons to replace real-life spokespersons. In addition to thrift cost, using animated character also can improve the attitude towards the adve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pa2snf |