The Effect of Ad Intrusiveness, Ad Irritation and Attitude toward Brand through Inserting Advertising Video into Different periods of YouTube Video
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 107 === Previously, YouTube channel only place ads before playing YouTube videos. Users have to watch ads before watching any videos. In recent years, YouTube started placing ads in the middle of playing YouTube videos. The goal of this kind of in-stream ads is to c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vk25k2 |