The Relationship between Sources of Word-of-Mouth and Repurchase Intention
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 107 === Word of mouth is a recipe for influencing consumers important behaviors. As technology changes with each passing day, in addition to the traditional word-of-mouth received from friends and relatives, more and more consumers will receive recom-men-dations...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2hzy4v |