High-end dessert brand image, motivation and customer satisfaction research –GODIVA
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 107 === This study aims on the relevance of GODIVA brand image; purchase motivation, customer satisfaction and brand loyalty of consumers who have purchased GODIVA. Through literature citation and logical reasoning it is found that these four components are inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tf85d7 |