The Impact Of Online Store Image and Service Quality On Consumer Purchase Intention - A Case of 3C Products
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 107 === This study is aimed at consumers who have purchased goods in the X store. The purpose of this study is to explore the relationship between online store image and service quality and consumer purchasing intentions, and to analyze the differences between c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kspm35 |