A Study on the Continuance Intention to Watch YouTubers’ Videos: The Perspective of Experiential Marketing, Social Capital and Inertia
碩士 === 靜宜大學 === 資訊管理學系 === 107 === YouTube is a video sharing website. Users can upload videos to YouTube, watch videos for free, leave comments on favorite videos, and share videos with family and friends. YouTubers are creators of videos on YouTube. They create creative videos and upload them to Y...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ux9m5 |