The Effects on Consumer Engagement in Social Video Advertisement: A Study of Facebook Fan Page
碩士 === 東吳大學 === 企業管理學系 === 107 === Most of previous study on social marketing on Facebook fan page usually explore all the posts in the social media. Few studies specifically target on the video ads at social media. Thus, the purpose of this study is trying to target on the video ads at Facebook f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n3ap9 |