Electronic Word of Mouth in the Choice of Accommodation in Taiwan: A study of Airbnb
碩士 === 東吳大學 === 企業管理學系 === 107 === Electronic word of mouth (eWOM) plays an important role in Airbnb, the largest accommodation platform. It provides information for hosts to share with other hosts, and also to travelers. Currently, online reviews are regarded as offering useful information for trav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3apvpm |