A Study of the Purchasing Intention Using Technology Acceptance Model payment as an Example
碩士 === 東吳大學 === 企業管理學系 === 107 === This study uses the technology acceptance model as the main research structure to explore the impact of consumer message cognition on user intention and to use the Grey Relational Analysis to find the main influencing factors. The results of this empirical study fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a8vcf7 |