The effects of product knowledge and brand image on purchase intention- Take the drone I brand as an example

碩士 === 東吳大學 === 企業管理學系 === 107 === The drone was first used for military use in the twentieth century. In recent years,the consumer-type drone that was used as a shooting type was launched by the earliest French company, and the DJI in mainland China has a place in the market, and the traditional 2D...

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Bibliographic Details
Main Authors: WU,YA-LUN, 吳亞倫
Other Authors: 林陽助
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/h4cdsg