Measuring Consumers’ Bed & Breakfast Preference by Hierarchical Bayes Conjoint Analysis

碩士 === 東吳大學 === 企業管理學系 === 107 === Airbnb innovative business model, attracting a lot of people use. Today, B&B develop into an important industry, there are some investors see opportunities of B&B industry, go abroad to operate B&B, and published by Airbnb. Will consumers have differen...

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Bibliographic Details
Main Authors: LU, LI-TING, 盧俐廷
Other Authors: Liu, Hsiu-Wen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/323h6h