Electronic Words of Mouth of Search Goods and Experience Goods on Amazon
碩士 === 東吳大學 === 企業管理學系 === 107 === People in modern society always live a fast-paced life. Online shopping has already become an emerging shopping style. As a result, competition among e-commerce platforms has intensified, and how to grasp the hearts of consumers has become the most important thing....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7qwg75 |