Cold Brew Coffee Market Positioning Strategy:Opportunities and Challenges
碩士 === 東吳大學 === 國際經營與貿易學系 === 107 === The purpose of this study is to explore the target market positioning and marketing strategy of cold brew coffee. According to the literature review, most of the discussion is based on the business model of coffee shop and chain coffee brand research or consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6q397p |