A Study on the Relationship Between Self-congruence, Brand Attachment and Brand Loyalty
碩士 === 東吳大學 === 國際經營與貿易學系 === 107 === A brand represents the core value of an enterprise, and also implies their product function and target customer. When the company has a long-term relationship with the consumer, it has the opportunity to establish brand value. The consumer's self-concept ha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3n53mu |