Exploring Customer Preference by Web Mining

碩士 === 東吳大學 === 資訊管理學系 === 107 === As e-commerce platform has continuously flourished, many users shopping on the e-commerce platform, and it brings large economic benefits. Nevertheless, those companies can’t achieve the desired result with their marketing decisions. Consequently, the demand to und...

Full description

Bibliographic Details
Main Authors: CHAO, PO-CHUAN, 趙博荃
Other Authors: CHENG, LI-CHEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/vpz5cs