The Study on Consumer Showrooming Behaviors - Showrooming Attitude and Platform Attitude
碩士 === 東吳大學 === 資訊管理學系 === 107 === The study investigates the showrooming behavior from the consumers’ psychological perspective, Based on the Theory of Reasoned Action (TRA), a behavioral model is proposed and examined via online questionnaire. The analytical results of 286 samples show that both s...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/kzg8kh |