The Study on Consumer Showrooming Behaviors - Showrooming Attitude and Platform Attitude
碩士 === 東吳大學 === 資訊管理學系 === 107 === The study investigates the showrooming behavior from the consumers’ psychological perspective, Based on the Theory of Reasoned Action (TRA), a behavioral model is proposed and examined via online questionnaire. The analytical results of 286 samples show that both s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/kzg8kh |