The Impact of Mobile Phone Addiction, Word of Mouth and Flow on Purchase Intention

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === In recent years, with greater convenience and portability, Mobile phones have replaced traditional desktop and laptop computers to become the main device for accessing the Internet. However, whether excessive use of Mobile phone causes addiction is an issu...

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Bibliographic Details
Main Authors: SHIH, TZONG-YUH, 石宗玉
Other Authors: YAO, CHEN-YEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/6e6s6y