A Study on Integrated Marketing Communication Strategy of McDonald's McCafé
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 107 === "Drinking coffee" is a foreign culture. In the past, the Taiwanese coffee market was a double-track of high-priced luxury goods and flat price canned coffee. Until the introduction of Starbucks, “medium price coffee” began to flourish. Then the co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2hfzgt |