Factors Affecting the Audience’s Second Consumption in the Cinema Using Zaltman Metaphor Elicitation Technique.
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 107 === Abstract Cinema is an irreplaceable entertainment venue and a basic pipeline of promoting film culture. In addition to leaving a history at the famous film festival, a movie hopes to be the top of the box office rankings. However, with the advent of the ne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b2y468 |