The exploration of religious ceremony and experiential marketing for the Suntian-Shengmu Sannai Faction.

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 107 === Taiwan’s Shuntian Shengmu faith spread to Taiwan from the Ming and Qing Dynasties. Scholars’ research on the Shuntian Shengmu is mostly carried out from the literatures and publications, or it is recorded in the two ways of the ritual, but the author believ...

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Bibliographic Details
Main Authors: LEE, MEI-YUN, 李美雲
Other Authors: LIN, FU-MEI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/mk87h7