A Study on the Relationship between Perceived Value, Reference Groups, Price and Repurchase Intention by Using Hotel Reservation APPs
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === With the evolution of the mobile network in Taiwan and the rise of the oversea backpacking, hotel reservation applications for oversea traveling have appeared one after another. The topic of this study focuses on how to improve the number of backpackers usi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bd58bd |