A Study on the Brand Image and Team Identification of Lamigo Monkeys Correlated to Fans’ Participation Motivation
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === The Chinese Professional Baseball League (CPBL) was built in October 1989 and the development of CPBL has been ups and downs. The controversy caused the merger after the split, and suffered from the image damage caused by many false ball cases. Many fans th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6bdw4u |