The Impact of Marketing Activities on Loyalty of Experienced Mobile Payment Users
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 108 === With the popularization of mobile Payment and the fierce competition between banks and merchants, user loyalty is the key to success. Marketing activities are undoubtedly one of the ways to improve loyalty. In the past related research, most of the question...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95mwqj |