An Analysis on How Beauty YouTubers Embed Sponsored Products into Their Narrative Structure

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 107 === With the rapid development of online infrastructure, websites such as YouTube has experienced tremendous growth in both users and content. In 2017 YouTube announced that the daily hours of content watched has exceeded 1 billion hours. With the rapid incr...

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Bibliographic Details
Main Authors: LI, CHING, 李靜
Other Authors: CHEN, YI-HSIANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/m27k9t