Motivations, Behaviors and Gratifications of College Student Viewers of NBA Games on the Internet in Taiwan
碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 107 === In recent years, because of the “Linsanity” craze, NBA games have regained its popularity among sports viewers in Taiwan, the majority of which are college students. Meanwhile, as smartphones and other online media become popular, online media has become...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39zwt3 |