The Study of the Effects of Travel Agencies Service Innovation and Relationship Quality on Tourist’s Behavioral Intentions

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === Travel agency is a essential intermedium for tourism, and by the changes of consumption pattern, such as needs, preferences, and the tendency of free and independent travel, the market of travel agency are competitive as well as each travel agency has to esca...

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Bibliographic Details
Main Authors: YEH, JIH-MING, 葉日銘
Other Authors: CHEN, CHIA-YU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/859t9c