A Study of the Repurchase Intention Based on the Brand Image and the Perceived Value of Smart Watches
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 108 === With the development of wearable technology and the rise of sports, smart watches and smart bracelets in the 3C consumer market is rising simultaneously, and the 3C brands are also eager to grab for the business opportunity. Apple Watch 4, which launched at...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hw3v7g |