Brand Development and marketing of Non-profit Organizations: A Case Study of Down Foundation's "ABRAZO"

碩士 === 世新大學 === 非營利與社會企業碩士在職學位學程 === 107 === In recent years, non-profit organizations are forced to face up sustainable development and even transform their operation strategy to market orientation, due to lack of government support, decreasing investments, the decline of traditional fund source, c...

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Bibliographic Details
Main Authors: LIN, CHENG-HSIA, 林正俠
Other Authors: YEH, I-JAN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/y89m4d