Testing the impacts of Electronic Word of Mouth and Destination Image on the intention to travel to Ha Long, Vietnam: An extended TPB model
碩士 === 南臺科技大學 === 商管專業學院 === 107 === Tourism is gradually becoming a key industry in Vietnam. In order to develop tourism, the tourism marketers need to understand image building process, decision-making process, and travel behavior predicting. This research aims to investigate the impacts of electr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/244t8v |