The Impact of E-CRM on E-Loyalty at Three Different Stages of Transaction Cycle for Online Book Shopping with E-Satisfaction as a Mediator: The Case for University Students in Ho Chi Minh City
碩士 === 南臺科技大學 === 商管專業學院 === 107 === Vietnam is in the booming period of e-commerce. According to the forecast of the ECommerce Department and the Digital Economy by 2020, the total turnover that ecommerce will bring will be around 10 billion dollars. The e-commerce market in Vietnam is just not a &...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3s5vm7 |