Cognition of Mortgage Life Insurance , Factors of Purchasing Mortgage Life Insurance , and Marketing Strategy Influence on Customer Value and Customer’s Purchase Intention – Case Study on Consumer of Financial Institute
碩士 === 南臺科技大學 === 高階主管企管碩士班 === 107 === This study aims to investigate different consumers of financial institutions with different gender, age, income, occupation, family type, and individual characteristics. Therefore, we can learn more about cognition of mortgage life insurance, factors of purcha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bzv4y7 |