The Influences of Experiential Marketing, Service Quality on Experiential Value and Repurchase Intention- Example of Dongdong Restaurant Company
碩士 === 南臺科技大學 === 高階主管企管碩士班 === 107 === This study intends to explore how experience marketing, service quality, and experience value affect repurchase intention. The research objects are consumers of Tung Tung International Enterprise, who were convenience sampled. A total of 400 questionnaires wer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7x2y58 |