An Exploratory Research on Brand Equity of Cultural and Creative Department Store: A Case of Hayashi Department Store
碩士 === 南臺科技大學 === 休閒事業管理系 === 107 === Taiwan's cultural and creative industries are thriving, and many cultural and creative brands are rising. Tainan Hayashi department store has been transformed from a historic building in the past into the smallest cultural and creative department store in T...
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| Format: | Others |
| Language: | zh-TW |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6bnu7d |