A Study of the Relationships of Brand Image and Brand Personality on Behavioral Intention – A Case of Tainan City
碩士 === 南臺科技大學 === 休閒事業管理系 === 107 === This study is to explore the impact of brand image and brand personality on behavioral intentions, and further learn the influence of personal backgrounds on these three variables. This study adopts a questionnaire survey method to investigate visitors who have...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/umw422 |