The Case Study of Coffee Brands Business Model under New Retail Strategy:Analysis of Starbucks and “Luckin Coffee” in China
碩士 === 南臺科技大學 === 資訊傳播系 === 107 === The Chinese consumer market of coffee is expanding rapidly in recent years. According to ICO, coffee consumption in China is growing at an annual rate of 15%. And quite a proportion of the increase is due to online marketing. Among dozens of internet coffee brands...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d7hcvt |